Voice Search Will Change the Way Your Brand Does SEO

If you haven’t noticed, voice search isn’t going anywhere anytime soon. It’s not just the tech industry that’s taking note either – In December 2018, 55 percent of U.S. households had one or more smart speakers, according to NPR and Edison Research's Digital Audio Report (DAR). Plus, 65 percent of 25-to-49-year-olds now talk to their voice-enabled devices on a daily basis.

What is Voice Search?

If you’re wondering what exactly voice search is, it’s just like traditional search—but with a twist. When conducting a voice search, your device will prompt you to speak your search query. You can also use simple commands such as turn up volume or turn down volume. That way, instead of typing in a few keyword searches on Google, you can simply tell your device what you want to know and get instant results.

Why Are Voice Searches So Powerful?

Voice searches are particularly useful because they are, by nature, conversational. Unlike traditional search terms, voice queries can be conversational, contextual and specific; in fact, an estimated 25 percent of voice searches on mobile and smart speakers include a follow-up question or series of questions. For example: What’s that new movie out? When is it playing? Brands that can answer these follow-up questions (and do so quickly) will fare better than those who only offer one-line answers.